EUFORIA

Euforia is a dessert brand that celebrates the senses, emotion, and the beauty of the moment — turning everyday experiences into something extraordinary.
It was born with the intention of connecting with people through sweetness, aesthetics, and surprise, creating a visual and sensory experience that’s unforgettable.

My role included branding, art direction, AI-driven content creation, and physical retail design.
Each piece was built with an emotional, disruptive, and highly shareable approach.

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Context

Euforia is a brand focused on sweet experiences designed for events and physical retail points.
The project required a strong and adaptable visual identity that could be applied to modular carts, social media, and packaging.

My role

Creative direction · Visual identity · Packaging design · AI-generated content · Digital assets
Tools: Adobe Illustrator, Photoshop, KLING, Leonardo AI

Solution

I developed a brand concept inspired by joy, contrast, and indulgence.
The logo reflects softness and emotion, while the modular cart design provides versatility for both retail and events.
I also produced animated content using AI to enrich the brand’s visual storytelling.

Results

– Visual identity applied to events and retail spaces
– Engaging digital content for social media
– A memorable, emotional, and authentic brand experience

AI-Generated Visual Design

I used tools such as ChatGPT, Leonardo AI, and KLING to create high-impact visuals aligned with the emotional tone of the brand.

Conceptual scenes and characters were AI-generated to showcase Euforia’s creative universe.
Retouching and composition were done in Photoshop to achieve visual consistency, lighting, and realism in each piece.
KLING AI animations added movement and life to characters, toppings, and backgrounds for posts and reels.

The content blends technology with art direction, resulting in unique campaigns ready for digital advertising.

Furniture Design

Adaptable structure: with space for topping machines, storage, and a topping bar.
Aligned aesthetics: soft shapes, pastel tones, and visible branding from every angle.
Integrated digital screen: for projecting animated content, menus, and promotions.
Designed to scale: ideal for replicas, pop-ups, and future franchise models.

BRANDING

The concept of Euforia was born from the exact moment when something simple becomes extraordinary.
Inspired by the senses, nostalgia, and color, the brand blends a contemporary aesthetic with a flexible and highly emotional visual language.

A dynamic logo, a vibrant color palette, and friendly typography were designed to create a system of graphic elements that allow for multiple visual applications.