TABÚ

TABÚ, a distributor of adult products, sought a brand identity and digital presence that communicated luxury, sophistication, and empowerment.
I was commissioned to create the branding and website design for their e-commerce platform — a space meant to reflect the exclusivity and premium quality of their products.

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BRANDING

The visual identity of TABÚ is built around the combination of an elegant black tone with cream typography.
This chromatic palette evokes a sense of discreet and refined luxury, aligned with the “old money aesthetic” concept.

The choice of a graceful typeface reinforces the message that TABÚ is not just a brand — it is a statement of empowerment, a declaration that “women are the ones making money now.

UX/UI

The TABÚ website, designed as an e-commerce platform, follows the same refined aesthetic as its branding.
With a clean and sophisticated design, the site exudes exclusivity and class, offering users a shopping experience as premium as the products themselves.

Every detail — from navigation to product presentation — was carefully crafted to convey the brand’s high-end status and ensure that customers feel a sense of luxury from the very first click.

This project demonstrates how strategic design can not only capture the essence of a brand but also elevate its positioning within the market.