Cattleya

Cattleya, a jewelry brand inspired by nature and feminine power, sought to stand out on social media through a unique, sophisticated, and modern editorial aesthetic.

To achieve this, I developed a strong visual identity and built its visual universe by combining traditional design with artificial intelligence.
I created AI-generated emerald models, integrated real jewelry pieces through digital retouching, and brought them to life with animation.

The result was a visually powerful and cohesive brand, with a strong digital presence and a website that reflects luxury, detail, and purpose.

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Context

Cattleya is a luxury jewelry brand inspired by Colombia’s national flower and the legend of El Dorado.
The project required a visual identity that conveyed exclusivity, strength, and connection to nature, blending artisanal elements with an aspirational and refined aesthetic aimed at a sophisticated audience.

My role

Art direction · Branding · Editorial design · AI-generated visual production · Visual storytelling
Tools: Adobe Photoshop, Illustrator, Leonardo AI, ChatGPT, KLING.

Solution

I developed a visual system that merges the mythical essence of El Dorado with contemporary elegance.
The brand identity was built around organic shapes, golden tones, and clean compositions.

I used AI-generated models to create aspirational visuals of the jewelry pieces in editorial settings.
I also designed animations with KLING AI to enrich the brand’s storytelling across digital channels.

Results

– Creation of a visual identity that conveys luxury and symbolic connection

– High-impact digital content for editorial catalogues and social media

– Visual direction that elevates the perceived value of the pieces through technology and emotion

AI + Art Direction

One of Cattleya’s key differentiators was the strategic integration of Artificial Intelligence in the creation of its visual universe.
The brand sought not only to position itself as a luxury jewelry label, but also as a contemporary expression of legacy, technology, and sophistication.

The Legend of El Dorado

The collection draws inspiration from the mythical Legend of El Dorado, evoking the sacred jewels once offered to the gods in the Guatavita Lagoon.
Each piece reflects the splendor, spiritual richness, and magnificence surrounding these ancient rituals.
This narrative guided the entire creative process — from product design to the generated visuals.

AI-Generated Models

I used ChatGPT to generate female models that embodied the duality between the ancestral and the eternal.
Each portrait was crafted with precise direction regarding lighting, expression, environment, and editorial aesthetics, capturing the symbolic strength of the jewelry pieces.

Compositing and Retouching in Photoshop

Real jewelry pieces were digitally integrated onto the models.
Technical aspects such as natural shadows, skin reflections, color balance, and texture were carefully refined to achieve a realistic and harmonious composition.

Animation with KLING AI

Afterward, I animated the portraits using KLING, creating subtle head movements, blinking, and jewelry motion.
This minimalist animation elevated the visual experience, generating immersive content without relying on traditional audiovisual production.

BRANDING

Inspired by Colombia’s national flower, the brand is built around a geometric symbol that evokes the natural symmetry of emeralds and the country’s goldsmithing tradition.

The color palette, typography, and tone of voice were carefully selected to reflect elegance, sophistication, and modernity.

The result is a visual system that transcends aesthetics — each piece, publication, and application projects the timeless and powerful character of the brand.

UX / UI

The website for Cattleya Emerald was conceived as a digital extension of the brand’s identity — a space that reflects its luxury, symbolism, and artisanal craftsmanship.
The design combines editorial aesthetics with modern minimalism, allowing the emeralds to become the true protagonists.

Clean layouts, elegant typography, and soft motion effects guide the user through a visual experience that feels exclusive and immersive.
The result is a digital showcase that communicates heritage, sophistication, and contemporary elegance.

ALEJANDRA PALACIOS

CATTLEYA