OTUS is a brand specialized in reflective products for cyclists and motorcyclists, focused on nighttime safety. The brand needed a visual identity that captured the essence of its mission: to enhance visibility at night and help prevent accidents.
On OTUS’s social media platforms, the visual concept continued exploring the contrast between darkness and light, using primarily black and white tones.This contrast not only highlights the reflective products, but also reinforces the brand’s core message: safety in the dark.
The illustrations and designs created for social media strengthen the idea that OTUS products are essential for being seen and staying safe at night.
I created several minimalist black-and-white illustrations for the brand.
These illustrations, integrated with the product photography, resulted in a visually striking and cohesive content, emphasizing the functionality and aesthetic design of OTUS’s reflective products.
The minimalist approach enhanced the brand’s elegance while maintaining a strong focus on safety and visibility—key elements for cyclists and motorcyclists.
The OTUS logo is inspired by the eye of an owl — the perfect symbol for a brand dedicated to night vision and safety.
The design features a bold and elegant contrast, reinforcing the brand’s dark yet sophisticated aesthetic.
The owl, known for its sharp vision in the dark, serves as an ideal emblem to communicate the importance of visibility during the night.
