LÁZARO
- LÁZARO
- 2022
- BRANDING
Lázaro is an urban clothing brand that stands out for its collaboration with illustrators and artists to create unique, art-inspired T-shirts. The brand needed a visual identity that reflected its artistic approach and its deep connection to urban culture.
LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO LÁZARO
BRANDING
The Lázaro logo is a modern and minimalist representation of the brand’s identity.
It uses a black-and-white palette that emphasizes sophistication and simplicity, two core attributes of the brand. The typography has an urban character, perfectly aligned with the contemporary clothing style that Lázaro offers.
The brand icon is an “L” forming a square, symbolizing a picture frame. This design not only reinforces the idea that each garment is a work of art, but also highlights Lázaro’s ongoing collaboration with various artists.
