ARROGANT DIAMOND
- ARROGANT
- 2023
- BRANDING
Arrogant Diamond is a luxury diamond accessories brand that sought a visual identity reflecting exclusivity and modernity.
I was commissioned to develop its branding, focusing on a design that communicates luxury and sophistication through a minimalist and powerful aesthetic.
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Context
Arrogant Diamond is a fine jewelry brand specializing in diamond accessories that combines luxury and contemporary design. The project required a strong and timeless visual identity capable of positioning the brand as a symbol of elegance, confidence, and exclusivity within the luxury market.
My role
I led the art direction and branding design, developing a minimalist identity system that balances refinement and strength. I also created digital and print assets to ensure visual consistency across all brand touchpoints.
Tool: Adobe Illustrator.
Solution
The design concept was built around simplicity and contrast, using a monochromatic palette, geometric precision, and high-end typography to evoke power and sophistication.
The logo was crafted as a bold yet elegant mark, reflecting the clarity of a diamond and the brand’s confident personality.
Results
– A cohesive and luxurious brand identity that elevates the perception of exclusivity.
– A minimal visual language adaptable to digital and physical platforms.
– A brand system that communicates confidence, precision, and modern luxury.
The Arrogant Diamond logo is defined by its monochromatic black and white scheme, featuring a bold and modern typeface. A distinctive design detail lies in how the two “R”s in the word Arrogant merge into an elongated “R”, creating a sense of unity and strength. The black background paired with white lettering delivers a sharp contrast, reinforcing the brand’s elegance and premium character.
The brand icon is a stylized “A”, designed as an inverted diamond shape.
This “A”, without the central crossbar, subtly integrates into the “Arrogant Diamond” logotype, adding a sophisticated and memorable visual element that strengthens the brand’s identity.
Photography
In addition to the logo design, a series of photographs were produced for the brand, showcasing its exclusive diamond accessories.
Each image was carefully captured to highlight the brilliance and luxury of the products, perfectly aligned with the refined aesthetic of the branding.