FUREVER
- FUREVER
- 2023
- BRANDING
- ILLUSTRATION
FurEver is a brand dedicated to personalized pet illustration. Pet owners send a photo of their pets, and FurEver transforms it into a unique and meaningful work of art. The brand needed a visual identity that felt both modern and heartfelt, reflecting the love for animals through an elegant and minimalist aesthetic.
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ILLUSTRATIONS
FurEver’s illustrations, created with hyperrealistic brushstrokes, showcase an impressive level of detail that captures the true essence of each pet.
The carefully chosen single-tone backgrounds add a touch of elegance and minimalism, allowing the artwork to blend seamlessly into any interior space.
This balance between realism and simplicity transforms every piece into a unique work of art, designed to stand out while harmonizing with its surroundings.
BRANDING
The FurEver logo is a subtle combination of elements that represent pets. The letter “U” features a minimalist paw print, while the “R” transitions into a furry tail, adding a playful and charming touch to the design. Despite these details, the logo maintains a modern and minimalist aesthetic, perfectly aligned with the brand’s visual identity.
FurEver’s color palette includes deep blue, white, and beige tones, blending to create a warm yet sophisticated visual identity. This combination reflects a brand that celebrates the special bond between pet owners and their beloved companions, while maintaining an elegant and timeless appeal.