This project focuses on a Latin-owned sausage shop based in the United States, recognized for offering authentic flavors to the Hispanic community.
The brand required an identity that was both modern and elegant, reflecting the quality of its products while celebrating its connection to Latin traditions.
The logo designed for La Choricería strikes the perfect balance between simplicity and sophistication.
It features a fork holding a chorizo, with the word “Choricería” integrated into the sausage form. This design is not only visually appealing, but also communicates the essence of the business in a clear and memorable way.
The color palette—deep red, gray, black, and white—gives the logo a modern and refined look, while maintaining a sense of warmth and tradition, both key elements in Latin culinary culture.
This project demonstrates how a well-crafted branding system can capture the essence of a business, blending visual sophistication with cultural authenticity to connect with its audience on a deeper level.