BENEFIT CARD GROUP – Alejandra Palacios

Benefit Card Group (BCG) is a company dedicated to offering exclusive discounts and benefits to the Latino community in Louisiana, USA, through a membership program that includes a benefit card.
BCG’s mission is to build a strong and united community where members can access a wide range of services and discounts.

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BRANDING

The Benefit Card Group brand design uses a color palette of dark blue, orange, and white, conveying trust, dynamism, and accessibility.
These colors not only represent the brand’s identity but also reinforce the idea of community and mutual support.

Additionally, I designed the benefit cards, ensuring they were functional and visually appealing, while remaining consistent with the brand’s overall identity.

UX/UI

The BCG website was designed as a subscription-based platform, where members can register to access exclusive discounts and benefits offered by the company.
Only subscribers have access to the list of partners and available rewards, creating a sense of exclusivity and added value for members.

The navigation is simple and intuitive, allowing users to easily subscribe and explore the benefits BCG provides.

This project is an excellent example of how a cohesive, community-oriented design can strengthen the connection between a brand and its target audience, creating a valuable and meaningful experience for its members.

SOCIAL MEDIA DESIGN

Lastly, I developed the social media content design for Benefit Card Group. The main goal was to engage the Latino community in Louisiana, inviting them to join BCG through visually appealing posts and reels.

I used the brand’s color palette to maintain visual consistency, highlighting the advantages of being part of this exclusive community and showing how the membership card can improve members’ daily lives.

Social media became a key tool for connecting with the community and strengthening the brand’s presence in the region.