{"id":1092,"date":"2024-08-13T15:58:02","date_gmt":"2024-08-13T15:58:02","guid":{"rendered":"https:\/\/alejandrapalacios.com\/?p=1092"},"modified":"2025-10-11T22:54:12","modified_gmt":"2025-10-11T22:54:12","slug":"otus","status":"publish","type":"post","link":"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/otus\/","title":{"rendered":"OTUS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1092\" class=\"elementor elementor-1092\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb4e061 e-con-full e-flex e-con e-parent\" data-id=\"bb4e061\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cac632 elementor-widget elementor-widget-post-navigation\" data-id=\"6cac632\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/lazaro\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--title\">L\u00e1zaro<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/furever\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--title\">FUREVER<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e8cc05d e-con-full e-flex e-con e-parent\" data-id=\"3e8cc05d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-796d278d animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"796d278d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OTUS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39228584 e-con-full e-flex e-con e-parent\" data-id=\"39228584\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8863d4 elementor-skin-slideshow elementor-arrows-yes elementor-widget elementor-widget-media-carousel\" data-id=\"c8863d4\" data-element_type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;slideshow&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image lazyload\" role=\"img\" aria-label=\"otus\" style=\"background-image:inherit\" data-bg-image=\"url(&#039;https:\/\/alejandrapalacios.com\/wp-content\/uploads\/2024\/08\/otus.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22b5e144 e-flex e-con-boxed e-con e-parent\" data-id=\"22b5e144\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10f395d9 e-con-full e-flex e-con e-child\" data-id=\"10f395d9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5180ec62 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"5180ec62\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">OTUS<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">BRANDING<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">CONTENT CREATOR<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ILLUSTRATION<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-685a5af3 e-con-full e-flex e-con e-child\" data-id=\"685a5af3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3ec1e5 elementor-widget elementor-widget-text-editor\" data-id=\"6f3ec1e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>OTUS is a brand specialized in reflective products for cyclists and motorcyclists, focused on nighttime safety. The brand needed a visual identity that captured the essence of its mission: to enhance visibility at night and help prevent accidents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73a239d4 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"73a239d4\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7de4d731 elementor-widget elementor-widget-heading\" data-id=\"7de4d731\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           OTUS           <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3df9aef e-con-full e-flex e-con e-parent\" data-id=\"3df9aef\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-65bb009 e-con-full e-flex e-con e-child\" data-id=\"65bb009\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84e467e elementor-widget elementor-widget-gallery\" data-id=\"84e467e\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:3,&quot;columns_mobile&quot;:2,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:28,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alejandrapalacios.com\/wp-content\/uploads\/2024\/08\/Feed-OTUS-3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"84e467e\" data-elementor-lightbox-title=\"Feed-OTUS-3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ3MiwidXJsIjoiaHR0cHM6XC9cL2FsZWphbmRyYXBhbGFjaW9zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDhcL0ZlZWQtT1RVUy0zLnBuZyIsInNsaWRlc2hvdyI6Ijg0ZTQ2N2UifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alejandrapalacios.com\/wp-content\/uploads\/2024\/08\/Feed-OTUS-3.png\" data-width=\"1898\" data-height=\"1898\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alejandrapalacios.com\/wp-content\/uploads\/2024\/08\/Feed-OTUS-2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"84e467e\" data-elementor-lightbox-title=\"Feed-OTUS-2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ3MSwidXJsIjoiaHR0cHM6XC9cL2FsZWphbmRyYXBhbGFjaW9zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDhcL0ZlZWQtT1RVUy0yLnBuZyIsInNsaWRlc2hvdyI6Ijg0ZTQ2N2UifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alejandrapalacios.com\/wp-content\/uploads\/2024\/08\/Feed-OTUS-2.png\" data-width=\"1898\" data-height=\"1898\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alejandrapalacios.com\/wp-content\/uploads\/2024\/08\/hoddies-mock-up-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"84e467e\" data-elementor-lightbox-title=\"hoddies mock up-1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ3MywidXJsIjoiaHR0cHM6XC9cL2FsZWphbmRyYXBhbGFjaW9zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDhcL2hvZGRpZXMtbW9jay11cC0xLnBuZyIsInNsaWRlc2hvdyI6Ijg0ZTQ2N2UifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alejandrapalacios.com\/wp-content\/uploads\/2024\/08\/hoddies-mock-up-1.png\" data-width=\"1898\" data-height=\"1898\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alejandrapalacios.com\/wp-content\/uploads\/2024\/08\/ilustraciones-girla-2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"84e467e\" data-elementor-lightbox-title=\"ilustraciones girla-2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ3NCwidXJsIjoiaHR0cHM6XC9cL2FsZWphbmRyYXBhbGFjaW9zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDhcL2lsdXN0cmFjaW9uZXMtZ2lybGEtMi5wbmciLCJzbGlkZXNob3ciOiI4NGU0NjdlIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alejandrapalacios.com\/wp-content\/uploads\/2024\/08\/ilustraciones-girla-2.png\" data-width=\"1898\" data-height=\"1898\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alejandrapalacios.com\/wp-content\/uploads\/2024\/08\/ilustraciones-girla-3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"84e467e\" data-elementor-lightbox-title=\"ilustraciones girla-3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ3NSwidXJsIjoiaHR0cHM6XC9cL2FsZWphbmRyYXBhbGFjaW9zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDhcL2lsdXN0cmFjaW9uZXMtZ2lybGEtMy5wbmciLCJzbGlkZXNob3ciOiI4NGU0NjdlIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alejandrapalacios.com\/wp-content\/uploads\/2024\/08\/ilustraciones-girla-3.png\" data-width=\"1898\" data-height=\"1898\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alejandrapalacios.com\/wp-content\/uploads\/2024\/08\/ilustracions-girlo-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"84e467e\" data-elementor-lightbox-title=\"ilustracions girlo-1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ3NiwidXJsIjoiaHR0cHM6XC9cL2FsZWphbmRyYXBhbGFjaW9zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDhcL2lsdXN0cmFjaW9ucy1naXJsby0xLnBuZyIsInNsaWRlc2hvdyI6Ijg0ZTQ2N2UifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alejandrapalacios.com\/wp-content\/uploads\/2024\/08\/ilustracions-girlo-1.png\" data-width=\"1898\" data-height=\"1898\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c92d74 e-flex e-con-boxed e-con e-parent\" data-id=\"2c92d74\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ffd7f1 e-con-full e-flex e-con e-child\" data-id=\"8ffd7f1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-352127f e-con-full e-flex e-con e-child\" data-id=\"352127f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94d9705 elementor-widget elementor-widget-heading\" data-id=\"94d9705\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONTENT DESIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a698bb elementor-widget elementor-widget-text-editor\" data-id=\"7a698bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On OTUS\u2019s social media platforms, the visual concept continued exploring the contrast between darkness and light, using primarily black and white tones.This contrast not only highlights the reflective products, but also reinforces the brand\u2019s core message: safety in the dark.<\/p><p>The illustrations and designs created for social media strengthen the idea that OTUS products are essential for being seen and staying safe at night.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d576653 e-con-full e-flex e-con e-child\" data-id=\"d576653\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cb0d2b elementor-widget elementor-widget-heading\" data-id=\"0cb0d2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ILLUSTRATION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-073d35b elementor-widget elementor-widget-text-editor\" data-id=\"073d35b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I created several minimalist black-and-white illustrations for the brand.<br data-start=\"751\" data-end=\"754\" \/>These illustrations, integrated with the product photography, resulted in a visually striking and cohesive content, emphasizing the functionality and aesthetic design of OTUS\u2019s reflective products.<br data-start=\"959\" data-end=\"962\" \/>The minimalist approach enhanced the brand\u2019s elegance while maintaining a strong focus on safety and visibility\u2014key elements for cyclists and motorcyclists.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-276a129c e-con-full e-flex e-con e-parent\" data-id=\"276a129c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-17ed9259 e-con-full e-flex e-con e-child\" data-id=\"17ed9259\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01d3838 elementor-widget elementor-widget-video\" data-id=\"01d3838\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/alejandrapalacios.com\/wp-content\/uploads\/2024\/08\/OTUSV.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6b0162 e-con-full e-flex e-con e-child\" data-id=\"a6b0162\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33355485 elementor-widget elementor-widget-heading\" data-id=\"33355485\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BRANDING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8b945e elementor-widget elementor-widget-text-editor\" data-id=\"1d8b945e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The OTUS logo is inspired by the eye of an owl \u2014 the perfect symbol for a brand dedicated to night vision and safety.<br data-start=\"319\" data-end=\"322\" \/>The design features a bold and elegant contrast, reinforcing the brand\u2019s dark yet sophisticated aesthetic.<br data-start=\"436\" data-end=\"439\" \/>The owl, known for its sharp vision in the dark, serves as an ideal emblem to communicate the importance of visibility during the night.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09cb093 e-flex e-con-boxed e-con e-parent\" data-id=\"09cb093\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1b8d6f0 e-con-full e-flex e-con e-child\" data-id=\"1b8d6f0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9d30f elementor-widget elementor-widget-post-navigation\" data-id=\"6d9d30f\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" 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href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/birding\/\" class=\"elementor-item\" tabindex=\"-1\">BIRDING<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1689\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/furever\/\" class=\"elementor-item\" tabindex=\"-1\">FUREVER<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1690\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/otus\/\" class=\"elementor-item\" tabindex=\"-1\">OTUS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1691\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/lazaro\/\" class=\"elementor-item\" tabindex=\"-1\">L\u00c1ZARO<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1692\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/pcr\/\" class=\"elementor-item\" tabindex=\"-1\">PCR<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1693\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/la-choriceria\/\" class=\"elementor-item\" tabindex=\"-1\">LA CHORICERIA<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1694\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/magic-lucky-pets\/\" class=\"elementor-item\" tabindex=\"-1\">MAGIC LUCKY PETS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1695\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/12\/arrogant-diamond\/\" class=\"elementor-item\" tabindex=\"-1\">ARROGANT DIAMOND<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1696\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/12\/olala\/\" class=\"elementor-item\" tabindex=\"-1\">OLALA!<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1697\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/12\/benefit-card-group\/\" class=\"elementor-item\" tabindex=\"-1\">BENEFIT CARD GROUP<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1698\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/12\/dreams-capital\/\" class=\"elementor-item\" tabindex=\"-1\">DREAMS CAPITAL<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1699\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/12\/odontopediatra\/\" class=\"elementor-item\" tabindex=\"-1\">ODONTOPEDIATRA<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1700\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/12\/infesolutions\/\" class=\"elementor-item\" tabindex=\"-1\">INFESOLUTIONS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1701\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/08\/tabu\/\" class=\"elementor-item\" tabindex=\"-1\">TAB\u00da<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1702\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/08\/mantis\/\" class=\"elementor-item\" tabindex=\"-1\">MANTIS<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>OTUS OTUS 2021 BRANDING CONTENT CREATOR ILLUSTRATION OTUS is a brand specialized in reflective products for cyclists and motorcyclists, focused on nighttime safety. The brand needed a visual identity that captured the essence of its mission: to enhance visibility at night and help prevent accidents. 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