{"id":1068,"date":"2024-08-13T15:40:47","date_gmt":"2024-08-13T15:40:47","guid":{"rendered":"https:\/\/alejandrapalacios.com\/?p=1068"},"modified":"2025-10-11T22:41:31","modified_gmt":"2025-10-11T22:41:31","slug":"pcr","status":"publish","type":"post","link":"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/pcr\/","title":{"rendered":"PCR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1068\" class=\"elementor elementor-1068\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-427fb2c e-con-full e-flex e-con e-parent\" data-id=\"427fb2c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89739e4 elementor-widget elementor-widget-post-navigation\" data-id=\"89739e4\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/la-choriceria\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--title\">LA CHORICERIA<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/lazaro\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--title\">L\u00e1zaro<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e8cc05d e-con-full e-flex e-con e-parent\" data-id=\"3e8cc05d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-796d278d animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"796d278d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PCR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39228584 e-con-full e-flex e-con e-parent\" data-id=\"39228584\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8863d4 elementor-skin-slideshow elementor-arrows-yes elementor-widget elementor-widget-media-carousel\" data-id=\"c8863d4\" data-element_type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;slideshow&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image lazyload\" role=\"img\" aria-label=\"PCR\" style=\"background-image:inherit\" data-bg-image=\"url(&#039;https:\/\/alejandrapalacios.com\/wp-content\/uploads\/2024\/08\/PCR.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22b5e144 e-flex e-con-boxed e-con e-parent\" data-id=\"22b5e144\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10f395d9 e-con-full e-flex e-con e-child\" data-id=\"10f395d9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5180ec62 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"5180ec62\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">PCR<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2024<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">BRANDING<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ILLUSTRATION<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-685a5af3 e-con-full e-flex e-con e-child\" data-id=\"685a5af3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3ec1e5 elementor-widget elementor-widget-text-editor\" data-id=\"6f3ec1e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The PCR Project is dedicated to promoting coexistence and reconciliation through educational programs designed to support communities in their process of healing and mutual growth. The foundation required a brand identity and visual materials that would clearly and emotionally express its mission.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73a239d4 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"73a239d4\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7de4d731 elementor-widget elementor-widget-heading\" data-id=\"7de4d731\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           PCR           <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-276a129c e-flex e-con-boxed e-con e-parent\" data-id=\"276a129c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-17ed9259 e-con-full e-flex e-con e-child\" data-id=\"17ed9259\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-796a2fea elementor-widget elementor-widget-image\" data-id=\"796a2fea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"608\" height=\"458\" src=\"https:\/\/alejandrapalacios.com\/wp-content\/uploads\/2024\/08\/logo-pcr.png\" class=\"attachment-large size-large wp-image-1448\" alt=\"\" srcset=\"https:\/\/alejandrapalacios.com\/wp-content\/uploads\/2024\/08\/logo-pcr.png 608w, https:\/\/alejandrapalacios.com\/wp-content\/uploads\/2024\/08\/logo-pcr-300x226.png 300w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6b0162 e-con-full e-flex e-con e-child\" data-id=\"a6b0162\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33355485 elementor-widget elementor-widget-heading\" data-id=\"33355485\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BRANDING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8b945e elementor-widget elementor-widget-text-editor\" data-id=\"1d8b945e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"521\" data-end=\"815\">The PCR logo is a symbolic representation of healing and unity.<br data-start=\"592\" data-end=\"595\" \/>It consists of the letters <em data-start=\"622\" data-end=\"629\">\u201cPCR\u201d<\/em>, where the \u201cR\u201d includes a small scar, representing wounds that are healed through reconciliation.<br data-start=\"735\" data-end=\"738\" \/>Two arms embrace the letters, symbolizing support and togetherness.<\/p><p data-start=\"817\" data-end=\"889\">Each letter is colored to represent a different pillar of the program:<\/p><p data-start=\"892\" data-end=\"922\">P (yellow) for pedagogy, C (green) for coexistence, R (red) for reconciliation.<\/p><p data-start=\"995\" data-end=\"1123\">This vibrant and symbolic color palette reinforces the foundation\u2019s core values of empathy, unity, and transformation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3df9aef e-con-full e-flex e-con e-parent\" data-id=\"3df9aef\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-65bb009 e-con-full e-flex e-con e-child\" data-id=\"65bb009\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e749712 elementor-widget elementor-widget-video\" data-id=\"e749712\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/alejandrapalacios.com\/wp-content\/uploads\/2024\/08\/PCRvideo.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c92d74 e-flex e-con-boxed e-con e-parent\" data-id=\"2c92d74\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-42d9b7f e-con-full e-flex e-con e-child\" data-id=\"42d9b7f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6ffdc49 e-con-full e-flex e-con e-child\" data-id=\"6ffdc49\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc21af9 elementor-widget elementor-widget-heading\" data-id=\"bc21af9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Icon &amp; Character Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0c676 elementor-widget elementor-widget-text-editor\" data-id=\"9d0c676\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"260\" data-end=\"493\">In addition to the logo, four icons were designed to represent the key stages of the educational program offered by the foundation.<br data-start=\"395\" data-end=\"398\" \/>These icons are simple yet effective, aligned with the visual style of the main branding.<\/p><p data-start=\"495\" data-end=\"534\">Two characters were also created:<\/p><ul data-start=\"535\" data-end=\"724\"><li data-start=\"535\" data-end=\"655\"><p data-start=\"537\" data-end=\"655\">Profe Paz, an Afro-descendant teacher who symbolizes leadership and education in the reconciliation process.<\/p><\/li><li data-start=\"656\" data-end=\"724\"><p data-start=\"658\" data-end=\"724\">Whatis, a young boy representing curiosity and learning.<\/p><\/li><\/ul><p data-start=\"726\" data-end=\"852\">Both characters wear the foundation\u2019s logo on their clothing, further integrating and reinforcing PCR\u2019s visual identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c3275a e-flex e-con-boxed e-con e-parent\" data-id=\"6c3275a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-424a361 e-con-full e-flex e-con e-child\" data-id=\"424a361\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd87132 elementor-widget elementor-widget-post-navigation\" data-id=\"bd87132\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/la-choriceria\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--title\">LA CHORICERIA<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/lazaro\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--title\">L\u00e1zaro<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be68ea8 elementor-widget elementor-widget-spacer\" data-id=\"be68ea8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab34be4 e-con-full e-flex e-con e-parent\" data-id=\"ab34be4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b454734 e-con-full e-flex e-con e-child\" data-id=\"b454734\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-18c3fe2 e-con-full e-flex e-con e-child\" data-id=\"18c3fe2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-73f561b e-con-full e-flex e-con e-child\" data-id=\"73f561b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e89ade elementor-nav-menu__align-center elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"9e89ade\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-9e89ade\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-2658\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2025\/06\/16\/cattleya\/\" class=\"elementor-item\">CATTLEYA<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-2659\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2025\/06\/16\/euforia\/\" class=\"elementor-item\">EUFORIA<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1685\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/socoim\/\" class=\"elementor-item\">SOCOIM<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1686\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/digital-5-0\/\" class=\"elementor-item\">DIGITAL 5.0<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1687\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/tello-de-la-hoz\/\" class=\"elementor-item\">TELLO DE LA HOZ<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1688\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/birding\/\" class=\"elementor-item\">BIRDING<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1689\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/furever\/\" class=\"elementor-item\">FUREVER<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1690\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/otus\/\" class=\"elementor-item\">OTUS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1691\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/lazaro\/\" class=\"elementor-item\">L\u00c1ZARO<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1692\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/pcr\/\" class=\"elementor-item\">PCR<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1693\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/la-choriceria\/\" class=\"elementor-item\">LA CHORICERIA<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1694\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/magic-lucky-pets\/\" class=\"elementor-item\">MAGIC LUCKY PETS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1695\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/12\/arrogant-diamond\/\" class=\"elementor-item\">ARROGANT DIAMOND<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1696\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/12\/olala\/\" class=\"elementor-item\">OLALA!<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1697\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/12\/benefit-card-group\/\" class=\"elementor-item\">BENEFIT CARD GROUP<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1698\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/12\/dreams-capital\/\" class=\"elementor-item\">DREAMS CAPITAL<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1699\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/12\/odontopediatra\/\" class=\"elementor-item\">ODONTOPEDIATRA<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1700\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/12\/infesolutions\/\" class=\"elementor-item\">INFESOLUTIONS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1701\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/08\/tabu\/\" class=\"elementor-item\">TAB\u00da<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1702\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/08\/mantis\/\" class=\"elementor-item\">MANTIS<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-9e89ade\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-2658\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2025\/06\/16\/cattleya\/\" class=\"elementor-item\" tabindex=\"-1\">CATTLEYA<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-2659\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2025\/06\/16\/euforia\/\" class=\"elementor-item\" tabindex=\"-1\">EUFORIA<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1685\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/socoim\/\" class=\"elementor-item\" tabindex=\"-1\">SOCOIM<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1686\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/digital-5-0\/\" class=\"elementor-item\" tabindex=\"-1\">DIGITAL 5.0<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1687\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/tello-de-la-hoz\/\" class=\"elementor-item\" tabindex=\"-1\">TELLO DE LA HOZ<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1688\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/birding\/\" class=\"elementor-item\" tabindex=\"-1\">BIRDING<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1689\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/furever\/\" class=\"elementor-item\" tabindex=\"-1\">FUREVER<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1690\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/otus\/\" class=\"elementor-item\" tabindex=\"-1\">OTUS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1691\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/lazaro\/\" class=\"elementor-item\" tabindex=\"-1\">L\u00c1ZARO<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1692\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/pcr\/\" class=\"elementor-item\" tabindex=\"-1\">PCR<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1693\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/la-choriceria\/\" class=\"elementor-item\" tabindex=\"-1\">LA CHORICERIA<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1694\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/13\/magic-lucky-pets\/\" class=\"elementor-item\" tabindex=\"-1\">MAGIC LUCKY PETS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1695\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/12\/arrogant-diamond\/\" class=\"elementor-item\" tabindex=\"-1\">ARROGANT DIAMOND<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1696\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/12\/olala\/\" class=\"elementor-item\" tabindex=\"-1\">OLALA!<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1697\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/12\/benefit-card-group\/\" class=\"elementor-item\" tabindex=\"-1\">BENEFIT CARD GROUP<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1698\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/12\/dreams-capital\/\" class=\"elementor-item\" tabindex=\"-1\">DREAMS CAPITAL<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1699\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/12\/odontopediatra\/\" class=\"elementor-item\" tabindex=\"-1\">ODONTOPEDIATRA<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1700\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/12\/infesolutions\/\" class=\"elementor-item\" tabindex=\"-1\">INFESOLUTIONS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1701\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/08\/tabu\/\" class=\"elementor-item\" tabindex=\"-1\">TAB\u00da<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-1702\"><a href=\"https:\/\/alejandrapalacios.com\/index.php\/2024\/08\/08\/mantis\/\" class=\"elementor-item\" tabindex=\"-1\">MANTIS<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PCR PCR 2024 BRANDING ILLUSTRATION The PCR Project is dedicated to promoting coexistence and reconciliation through educational programs designed to support communities in their process of healing and mutual growth. The foundation required a brand identity and visual materials that would clearly and emotionally express its mission. PCR PCR PCR PCR PCR PCR PCR PCR [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1442,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[37,36],"tags":[],"class_list":["post-1068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-ilustracion"],"_links":{"self":[{"href":"https:\/\/alejandrapalacios.com\/index.php\/wp-json\/wp\/v2\/posts\/1068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alejandrapalacios.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alejandrapalacios.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alejandrapalacios.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alejandrapalacios.com\/index.php\/wp-json\/wp\/v2\/comments?post=1068"}],"version-history":[{"count":37,"href":"https:\/\/alejandrapalacios.com\/index.php\/wp-json\/wp\/v2\/posts\/1068\/revisions"}],"predecessor-version":[{"id":2873,"href":"https:\/\/alejandrapalacios.com\/index.php\/wp-json\/wp\/v2\/posts\/1068\/revisions\/2873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alejandrapalacios.com\/index.php\/wp-json\/wp\/v2\/media\/1442"}],"wp:attachment":[{"href":"https:\/\/alejandrapalacios.com\/index.php\/wp-json\/wp\/v2\/media?parent=1068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alejandrapalacios.com\/index.php\/wp-json\/wp\/v2\/categories?post=1068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alejandrapalacios.com\/index.php\/wp-json\/wp\/v2\/tags?post=1068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}